
A Bright New Star Of Luxury Homes
Best Selling Projects In February 2021
A WARM WELCOME TO THE SEN
A Restful Abode of Timeless Sensibilities

For Enquiries &
Latest Discounts:
Call 6900 1001

Introductory Video
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WHY THE SEN?
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Within the trappings of a cosmopolitan city, it’s easy to forget what truly matters. The simple exuberance being out under the sun, the warmth on our skin, the radiance we see, even under closed eyes. Embraced by large, natural stretches of green, living in one of the greenest residential estates makes every day unlike any other in our city where the canopies of an oasis larger than life feel almost like a private sacred retreat of your very own. The familiar rustle of breeze meandering through the trees and our hair, as we sit, our bodies one with the ground, our heads one with the sky. Such is the intrinsic serenity the natural world brings.
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In the wonderfully lush enclave of Upper Bukit Timah, we remember what matters again. Within this time-honoured, serene suburb, step into sanctuary that seeks to be your centre. A thoughtfully crafted landscape of multi-sensory experiences and spaces that allow you to be one with all that truly matters. A home centred around contemporary luxury and opulence, where one finds equilibrium and balance in the soft richness of life.
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A Heartland of Stunning Horizons. This is the city - with room to breathe. District 21 is an intimate enclave part of the city central, where natural green reserves embrace the suburbs of Upper Bukit Timah and Beauty World, a coveted mix of urban comforts nestled within.
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The Quiet Brilliance of Beauty World. In a global city that can be at times hectic, the charm of Beauty World remains a steadfast symbol of the idyllic old world. Within the scenic stillness, heartland delights, cosmopolitan comforts and daily conveniences make the estate one of complete residential ease.
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Where All The Paces of Life Keep You Moving. Living in the Central West of our island means being privy to the largest, most untouched nature reserves and green corridors. Be nurtured by a pace of life that is simply different from the denser part of the city - where nature's proximity renews and revitalises.
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Journeys Centred Around Occasions & Opportunities. Just a 3 minute drive from the Hume and Beauty World train stations on the Downtown Line, you're easily connected to all parts of the city. From there, you're afforded access to 4 train networks that bring you to the far West, East and the city core - all in under 20 minutes.
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Where The Brightest Minds of Tomorrow Thrives. Early education is kept accessible with a childcare centre located within development grounds. Beyond, a bounty of schools for the picking are less than 15 minutes' drive away - from primary schools within 1-2km, to secondary and tertiary institutions.
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A New Era of Spaces for Bold Beginnings. Enhancing the lush livability of the Bukit Timah district are its upcoming developments. All under a 10 minute drive, enjoy an expansion of lifestyle amenities such as community gathering nodes, pet-friendly spaces, sports facilities and more.
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Stroll, Saunter & Traverse The Roads Less Taken or Paths Well Known. By foot - of time and timber. Ponder time's significance whilst you uncover the lessons of our history and our natural world on a poignant walk around the neighbourhood. By foot - a trail of tastes. Take part in a tantalising trail by tastes - the best way to know the lay of the land. From day to night, the Jln Jurong Kechil 'hood is one of many great eats. By bicycle - a joyride for all. Head off on a family friendly ride suited for explorers of all ages. Discover the heart of the estate through brunch, community spaces, and sweet delights. By bicycle - for resolute riders. Embark on an intersecting trail of the myriad of green routes at your door. For experienced mountain bike riders who enjoy the rush of rugged terrains.
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The Landscape. A warm welcome of bronze and amber. The hallmark of The Sen, a distinct facade of rosy amber at the drop-off greets your every arrival - a familiar and inviting cue that home awaits.
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Grounds of Wellness to Lounge & Luxuriate In. Arrive to the gentle embrace of grounds designed to foster a harmony with ourselves and the natural world. The call to unwind beckons from every vista with a tiered landscape of distinct vantage points, open space and pavilions.
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Spaces of Oneness To Sooth & Soak In. Find yourself immersed in a serene retreat with amenities made for rejuvenation and respite. The Hot & Cold Bath sits thoughtfully beyond the arrival, a soothing balm that eases both mind and body after the day's escapades.
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Every Vista a Call to Immerse & Indulge. Set against the expanse of the skies and meticulously situated on the second level away from livelier spaces, the main pool deck exudes a quieter ambience for restful laps under the sun in cool, crisp waters.
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An Alfresco Living Room for Generous Get-Togethers. The Clubhouse offers 4 adjoining lounges artfully wrapped around a cosy tree courtyard. Allowing for privacy or interconnectivity, choose from reading, relaxation, or gatherings equipped with a show kitchen for easy prep-and-serves.
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Evoking Moments of Revelry to Remember. Tailored for celebratory and cherished moments with loved ones, the family pool deck melds relaxation and delight with a careful mix of shaded nooks and open decks for all to gather - together.
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Form & Focus for Both Mind & Body. Positioned where the horizon unfolds, gaze across the grounds whilst getting in a workout at the gym. Beyond, strengthen your serves at the tennis court, or simply sit and be one with yourself at the open deck.
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A Restful Abode of Timeless Sensibilities. Select apartments enjoy a balcony overlooking the heart of The Sen - the central courtyard, nurturing a sense of community and allowing all to bathe in the picturesque, expansive views of the landscape.
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Inviting Mornings Woven with Warmth. Full-length windows allow the sun-drenched sights around home to be enjoyed in full. Accented by thoughtful uses of timber, home is instilled with a sense of natural tranquility and harmony.
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Everyday Routines for One, Two, or More. Classic apartment types are furnished with a careful curation of SMEG kitchen and laundry appliances and Roca sanitary wares, ensuring daily routines are reliable and refined.
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Spaces Made as Chic as They are Cherished. Occasions and milestones are made to be as treasured as they are chic and stylish in our Prestige apartments. Interiors of vivid earth hues around open-plan living areas infuse home with much warmth and vitality, allowing multi-generational living to thrive.
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Daily Rhythms Refined with Fine Finishes. A suite of Miele appliances in all Prestige apartments allow for the indulgence of choice - including 2 oven types and both gas and induction cooking hobs - all of which can be controlled remotely through Miele@Home or other integrated smart home systems.
THE DEVELOPERS
SUSTAINED LAND PTE LTD. Since its inception in 2006, Sustained Land's unwavering mission is to develop homes that are not only functional but exude style, quality and sophistication. If has since developed more than 3000 residential units, affirming its reputation as one of Singapore's premier property developers. The Sen joins Sustained Land's repertoire of iconic residential property projects, which include Sky Everton, Casa Al Mare, One Meyer, Coastline Residences, 3 Cuscaden, Sturdee Residences, Tre Residences, The Poiz, Sea Horizon, Coastal Breeze Residences, 833 MB Residences, Tivoli Grande, The Line, 38 iSuites, Regent Residences and 8M Residences. Headquartered in Singapore, Sustained Land has subsidiaries, joint ventures and associates serving a broad spectrum of customers.
​H10 HOLDINGS PTE LTD, HO LEE GROUP. The growth of Singapore from the early 70’s to the early 90’s saw the expansion of Ho Lee’s business from a single entity dealing with general plumbing works to one that carries out various construction-related businesses. These various companies were grouped together in 1996 and saw the incorporation of Ho Lee Group (HLG). The Group also ventured into the development of commercial and residential properties either individually or with its business partners and have to date developed projects such as Sky Everton, One Meyer, Sturdee Residences, OLA Executive Condominium, 3 Cuscaden and Coastline Residences, to name a few. The Group was also one of the major sponsors of the Viva Industrial Trust during its IPO listing on the SGX in November 2013. We look forward to every opportunity to collaborate and work with partners that share our vision of providing construction solutions for our customers and improving the construction industy.
GREATVIEW DEVELOPMENT PTE LTD. Greatview Development Pte Ltd in a Singapore-based property developer committed to building well-designed homes that reflect both quality and value. With a strong emphasis on collaboration and strategic partnerships, the company has been involved in a number of notable residential projects that contribute meaningfully to Singapore's urban landscape. Among its growing portfolio are acclaimed developments such as Tre Residences, The Poiz Residences and Poiz Centre. More recently, Greatview Development is also involved in Chuan Park. With a growing portfolia and a reputation for excellence, Greatview Development continues to set benchmarks in the real estate landscape - creating spaces that inspire, uplift and endure.
FAST KEY FACTS
THE LOCATION
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THE FLOORPLANS
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WHAT YOU WOULD GET FROM US
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Best Discounts & Price Promotions
- We are the Developer's Official Appointed Sales Team.
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Strengths, Weaknesses & Detailed Market Analysis Of The Sen
- Get objective analysis of a New Launch including comparison with other new launches.
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How To Spot The Best Property With Good Capital Appreciation
- Based on Pricing, Size & District.
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Best Cost-Saving Way To Finance Your Property Purchase & Financial Calculations
- Uncover various little known ways how you can finance your property purchase.
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Wide-Coverage Advice On Asset Progression & Owning Multiple Properties Without ABSD
- Please ask us freely about it.
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And More:
a. answers to any real estate questions you might have,
b. highlighting of expensive real estate mistakes commonly made by others,
c. mitigating risks in purchasing a property,
d. how to work towards a better & more comfortable retirement through property,
e. getting professional home defects inspection for your purchase, &
f. updates on new launches flash sales.
VIEW THE SEN NOW!
Contact us at Tel: 6900 1001 now for all of the above!
​Simply fill up your contact details here and we will get in touch with you.
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